SoHo has some of the best people-watching in Manhattan, as it is a mecca for the trendy, sophisticated downtown elite. The north-south running streets are often sites of fashion shoots as well as home to upscale European boutiques. The east-west running streets are busier and always clogged with vendors selling everything from iPhone cases to incense. Once you hit Broadway, you could be in just about any mall in America with retail chains, tourists, teenagers, and disgruntled New Yorkers dominating the avenue. The energy in SoHo is fast-paced and all hustle and bustle; it is a quintessentially vibrant New York neighborhood, but certainly not for the faint-of-heart or those looking for some peace and quiet.